From Impression to Application: Where Brand Meets Performance

Presented by Cristel Turner, chief branding officer, and Sasha Ivanic, assistant vice president, Enrollment Management.

DePaul’s new We Major in You brand campaign is designed to build awareness, strengthen our educational reputation, inspire consideration, and create meaningful connections with prospective students. Performance marketing builds on that foundation, translating interest into measurable actions—from website engagement and inquiries to applications and enrollment.
 
In this session, we’ll explore how brand and performance marketing work together to strengthen DePaul’s market position, engage prospective students throughout their decision journey, and drive institutional growth.

Registration is open to all current faculty and staff.

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