Persuasive Presentations with Geoff Nyheim

Your ability to persuasively present ideas and influence others will accelerate your personal and career confidence, opportunities, and success. Storytelling, public speaking, and persuasive presenting are ancient arts, yet research shows that glossophobia (the fear of public speaking) creates more anxiety than the fear of snakes, drowning, zombies, heights, clowns, and, yes, even bankruptcy. Fortunately, persuasive presentation skills are not innate; they can be learned. 

Geoff Nyheim, a former Microsoft and Amazon leader and current faculty member in the Department of Marketing at the Driehaus College of Business, will lead an interactive workshop to introduce and practice these skills in the Persuasive Presentation Workshop on Monday, February 2, from 4:00 pm to 6:00 pm in the Daley Building (14 E. Jackson), room 805. Please register on DeHub here to participate. 

The session agenda includes: 

• The importance of presenting persuasively
• Common persuasive presentation scenarios
• Aristotle’s five rhetorical devices with modern examples from Beyoncé to The Bear
• Robert Cialdini’s science of persuasion
• Monroe’s five-step progressive method of persuasion
• TED Talks presentation literacy tools and preparation process
• Common presentation mistakes
• Storytelling with data
• Building confidence and reducing anxiety 

Please feel free to bring your own food and beverages.